Most businesses in the consumer product goods (CPG) and fast-moving consumer goods (FMCG) industries - such as manufacturers, merchandising and sales and marketing companies - use planograms as a tool to promote brand consistency.
Planograms are diagrams or graphic representations of product placement in retailer’s shelves and are an essential to promoting and maximizing sales. Planograms also specify the number of items that should be in-stock and how many product facings - or fronts - should be displayed on the store shelf.
Planogram compliance is extremely important, since poor adherence to a category’s or product’s retail merchandising standards can significantly affect sales, so every day companies deploy a virtual army of people in charge of planogram verification. In order to handle so many data sources and optimize in-store data collection, it is key to implement planogram compliance software.
A state-of-the-art planogram compliance software allows field reps to use their mobile devices to verify not only the merchandising schematics for each store they visit, making sure that the products are displayed according to plan, but also the product quantities available at each location. Moreover, since planogram compliance software automatically synchronizes the information collected on the rep’s mobile device with a cloud-based office interface, mission-critical issues such as out-of-stocks can be dealt with much faster.
Planogram compliance software also has the added benefit of improving the bottom-line by streamlining data collection activities and reducing data collection time and costs.
YouPlanogram planogram compliance software offers all the tools needed for fast and effective merchandising audits in a user-friendly interface, both for managers at the office and for reps on the field.